OUR VISION

AFDP Global is a social enterprise that funds, supports and partners with organisations to unite and transform communities through football.

OUR MISSION

We offer insight, expertise and management support to develop football projects that tackle social issues, deliver sustainable impact and improve lives in communities in need.

our values

leadership

Led by the example of HRH Prince Ali we want to inspire and guide our communities to achieve their goals.

empowerment

We believe the power of football is for everyone. We empower our players, both girls and boys, and our supporters, partners and donors. We give them the skills, resources, opportunity and motivation to do what they aspire to.

integrity

We hold ourselves to the highest ethical standards, maintaining total independence in everything we do.

accountability

We are responsible for what we say and do. We are grateful for your trust and support and will be accountable to you and the communities in which we work.

Our Philosophy

HRH Prince Ali Bin Al-Hussein

“I have witnessed the power of football in generating peace and uniting people. Football brings people together, instils essential values, like respect to each other, fosters team spirit and feelings of community and belonging. Football educates, creates relationships, develops individuals’ talents and helps curb violence in difficult environments. It also has a positive impact on the physical and emotional well-being of children and adults. Sport dignifies the individual. Finding fun and self-discipline in sport influences how we relate to others. It inspires life goals, as well as the ability to coexist and be accountable citizens in society.”

GOVERNANCE

Established in the UK in 2018, AFDP Global operates through two organisations: AFDP Global Community Interest Company (CIC) and the AFDP Global Foundation.

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