AFDP Global launched in 2018 and builds on the heritage and successful football development projects of the Asian Football Development Project (AFDP), which was established by HRH Prince Ali in 2012 and focused on Asia and the Middle East. In this original form, AFDP had a positive impact in a short amount of time, transforming thousands of lives using football as a catalyst for change. AFDP Global marks a new phase in Prince Ali’s work by using football to improve the lives of children and young people in communities in need across the world.

In Numbers


young people

Reached over 80,000 young people directly through our projects, and more indirectly through initiatives that have made football more inclusive and accessible worldwide


young coaches

Trained over 500 coaches, administrators, and referees through projects in refugee camps, schools, and clubs



Distributed 100,000 footballs to young people's programmes and organisations around the world



Completed 30 projects reaching 25 countries, spanning a large geographic region.


AFDP Global is a social enterprise that funds, supports and partners with organisations to unite and transform communities through football.


We offer insight, expertise and management support to develop football projects that tackle social issues, deliver sustainable impact and improve lives in communities in need.

our values


Led by the example of HRH Prince Ali we want to inspire and guide our communities to achieve their goals.


We believe the power of football is for everyone. We empower our players, both girls and boys, and our supporters, partners and donors. We give them the skills, resources, opportunity and motivation to do what they aspire to.


We hold ourselves to the highest ethical standards, maintaining total independence in everything we do.


We are responsible for what we say and do. We are grateful for your trust and support and will be accountable to you and the communities in which we work.

Our Philosophy

HRH Prince Ali Bin Al-Hussein

“I have witnessed the power of football in generating peace and uniting people. Football brings people together, instils essential values, like respect to each other, fosters team spirit and feelings of community and belonging. Football educates, creates relationships, develops individuals’ talents and helps curb violence in difficult environments. It also has a positive impact on the physical and emotional well-being of children and adults. Sport dignifies the individual. Finding fun and self-discipline in sport influences how we relate to others. It inspires life goals, as well as the ability to coexist and be accountable citizens in society.”

Our Partners

“I am proud to witness how UEFA’s support to AFDP Global is helping youth in the refugee camp overcome this difficult phase in their lives. Using football as a medium for social change continues to be our objective and we will work hard together to further strengthen our efforts”.

Alexander Čeferin, UEFA Foundation

“The strength of football lies in its ability to build bridges and bring people together behind a common goal. Collaboration is at the heart of everything we do and we’re extremely pleased to partner with AFDP Global which has an exceptional commitment and genuine passion towards using this unique potential of football for social change.”

Jürgen Griesbeck, Founder & CEO, streetfootballworld

“We always aim to join forces with international organizations to help develop football on a global level, especially in areas where development is needed most, that’s why we are very excited about supporting AFDP Global’s efforts that give hope and opportunity for refugees displaced by conflict.”

Javier Tebas, La Liga President

“We are delighted to enter into partnership with AFDP Global. We have seen the quality of their work, and we know with their help War Child Football Club can reach thousands of children and young people in conflict affected countries. We share the same ambition and belief that football is a universal language with the power to make a huge difference in communities torn apart by war.”

Rob William, CEO, War Child

“We are grateful, thankful and feel immensely lucky for finding the best partner in AFDP who has worked seamlessly alongside us in implementing our project in Jordan. With Prince Ali’s guidance and support we were able to make this dream a reality. We look forward to growing this excellent partnership and collaboration not just in Jordan but throughout the world.”

Rubem Cesar Fernandes, Director Viva Rio

Partner with us

You are at the heart of everything we do. Together, we can have a global impact that is sustainable and will transform lives. As an individual donor, family foundation or corporate sponsor, our network of supporter communities from around the world welcomes you. Through our founder, we work with key influencers in the world of football and social change to develop projects and deliver results which supporters, like you, can be proud of. Building on a legacy of successful international projects, we guarantee you that we will:

  • design projects that respond to local needs and that make a difference to children and young people
  • achieve the maximum social return on your contribution
  • report back to you, so that you know when, where and how your contribution made a difference
  • help your organisation meet its corporate social responsibility (CSR) objectives through our work, if you are a corporate sponsor.

Contact Us


Based on the success of HRH’s AFDP and his desire to expand globally, AFDP Global CIC was established in the UK in 2018


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